About: Branded materials like folders and pull-up banners give News Channel 8 a tangible presence in the community. They extend our reach beyond the screen, creating professional, recognizable touchpoints at events, meetings, and promotions. These items reinforce our brand, showcase our team, and remind audiences that we are a trusted voice they can count on.
News Channel 8 Print
Task: Every design I create is guided by a single goal: connection. Whether it’s a billboard, folder, or pull-up banner, I aim to make our audience feel seen and understood. My process considers how viewers interact with each piece, how it reflects our talent, and how it reinforces News Channel 8 as a trusted presence, always visible, always with you, always reliable.
Skills: Layout, Typography, Print
About: Billboards have long been a powerful way for News Channel 8 to remain present in the community. Unlike digital ads that disappear with a click, billboards are always on, reminding audiences who we are and where to turn for reliable coverage, available around the clock just like our broadcast.
News Channel 8 Billboards
Task: I design billboards that reflect the creative director’s vision of bringing our talent into the community, reminding viewers that News Channel 8 is on their side, both in the everyday moments when they see us and in the critical moments when they need us most, such as storm coverage.
Skills: Layout, Typography, Print, Digital, Billboards, Photography
About: When I became Graphic Design Manager, I recognized a gap in our headshots. They felt disconnected and impersonal, overly stylized with heavy retouching, celebrity-like tans, and flat lighting that stripped away the natural character of our team. The result was polished, but it lacked the authenticity that our viewers crave.
(Left to right - Original, Updated Raw, Updated Edited)
Headshots
Task: I enlisted a team of skilled producers and photographers to shift our approach, creating headshots that truly connected with both our team and viewers. Meetings with talent revealed they disliked their previous photos, they felt unseen and unheard in how they were presented. This disconnect showed in the images. I focused on capturing their personalities, celebrating who they are so our viewers could too. We redesigned the lighting and built a permanent set from a reclaimed closet downstairs. Editing was done with direct input from the team, preserving the natural imperfections that make each person unique. I trained my team of talented designers to come alongside me in completing these edits and quickly implemented this new approach.
Skills: Photography, Retouching
About: Channel 8 and its affiliated entities produce various programming, much of which requires photography for promotional materials and other visual content.
Ronde Barber Show Photography
Task: I photographed Ronde Barber & JB for promotional materials related to The Ronde Barber Show.
Skills: Photography, Retouching