About: Each year, News Channel 8 brings the community together with the 'News Channel 8 Outdoors Expo and Boat Show,' a celebration that invites everyone to get outside and experience the natural beauty and adventure Florida has to offer. Our brand amplifies the event, connecting viewers with trusted coverage, familiar faces, and a sense of community that extends beyond the broadcast.
Outdoors Expo
Task: I design signage, handouts, and other materials with the audience in mind, ensuring every attendee can navigate the event with ease. By anticipating their needs and providing clear, accessible information, we create an experience that is both enjoyable and seamless, reflecting News Channel 8’s commitment to serving the community.
Skills: Layout, Typography, Motion Graphics, Print
Close ups
About: Each year News Channel 8 hosts the ”News Channel 8 On Your Side Blood Drive," the event encourages the community to support each other through life-saving blood donations in partnership with Oneblood & Culvers.
News Channel 8 On Your Side Blood Drive
Task: I created a graphics package to promote the event including set graphics for Josh’s on-screen read & motion graphics for the promotion. Focusing on community per our brand promise, I highlighted blood types to represent community members supporting one another through blood donation.
Skills: Brand, Motion Graphics