About: As marketing employees at News Channel 8, we are all expected to ideate and pitch promotional concepts to run on our air and external media to promote our channel. Once chosen by the creative services director, we are designated to lead the entire creative process of bringing our promotion to life.
Community Spotlight Series
Task: I pitched a community spotlight series to partner with small business owners who watch News Channel 8. In honor of the on-your-side promise, promoting community to me is often about supporting the small businesses that make their neighborhoods special. Spotlighting small businesses in promotions allowed us to utilize marketing time budgets to support small businesses who depend on News Channel 8 to stay informed within our community.
Skills: Art Direction, Motion Graphics
About: The station lacked established brand guidelines and therefor the team lacked cohesion and efficiency. For years, design strategy was passed along like an oral tradition, leaving room for inconsistency and misinterpretation. Creating formal guidelines provided clarity, alignment, and a unified voice for the brand.
News Channel 8 Brand Management
Task: Once promoted to being the Graphic Design Manager at News Channel 8, I developed the long needed comprehensive brand guidelines to ensure a clear, consistent voice across all platforms.
Skills: Layout, Typography, Print, Brand
About: Within the marketing department, we often utilize worksheets and presentations for internal and external use.
Worksheets & Presentations
Task: I work alongside the Creative Services Director to ensure these items are easily understood and within the brand (CSD mockup right, final and grid left)
Skills: Layout, Typography, Print, Brand