Todo Tampa Bay
Todo Tampa Bay is the evening-side counterpart to our Bloom and Daytime programs. Our objective was to cultivate a welcoming brand identity that encompassed what it means to be a Tampa resident.
Todo Tampa Bay
The Todo Tampa Bay viewer is available to watch at 9:30 PM & prefers to watch Spanish programming. They are interested in businesses local to the Tampa Bay Area & are seeking fun activities.
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Todo Tampa Bay
For this concept, I honed in on the sensation of discovering a tranquil oasis amidst the bustling nightlife of Tampa. I envisioned a serene alleyway bathed in the soft glow of neon lights, which served as the muse for a custom-designed font reminiscent of classic neon signage.
Todo Tampa Bay
My runner-up concept was focused on the Spanish Language part of the branding. Exploring language without specifically delving into cultural imagery as the show was pitched to be more about Tampa living than Spanish culture.
Todo Tampa Bay
To narrow down our options, we had presentations with management in which we submitted many different concepts and quick examples of how they might be used.
